Matt Cutts Discusses Snippets

951 ratings | 567204 views


Matt Cutts Discusses Snippets

Google guru Matt Cutts discusses how best to optimize your site for Google. Matt Cutts joined Google as a software engineer in January 2000. He is currently the head of Google's Webspam team

Comments to the video: Matt Cutts Discusses Snippets

Jan Richter 1 year ago
Comic Sans the alcoholic gets his 15 minutes by google
WellTax 1 year ago
Hi all. Is there a recent video like this explaining same updated things? Thanks
Mehmet Can Sarı 1 year ago
Hi 2o18
perliva 1 year ago
Good info. Back from a time when Google was not yet evil. Unlike today.
Heywood Yabloome 1 year ago
*From **_Holy Scripture of Pedophile Leftism, Haddeth:_* AL BUKHARI كتاب الجهاد والسير 56 Fighting for the Cause of Allah *(Jihaad)* (94)Chapter: Fighting against the Jews(94)باب قِتَالِ الْيَهُودِ _Narrated Abu Huraira:_ _Allah's Messenger (ﷺ) said, The Hour will not be established until you fight with the Jews, and the stone behind which a Jew will be hiding will say. _*_ O Muslim! There is a Jew hiding behind me, so kill him. _*
rjd1922 1 year ago
How come sometimes a result has a snippet, but I can't access the cached version?
George Abashidze 1 year ago
i need to put page description and title with crawled urls and keywords in index?
YokoVagabond 2 years ago
The audio quality drove me crazy. I couldn't watch it anymore after 2:48. It's a damn shame too because the video is really informative, but I'd rather just read about it or watch it somewhere else than deal with the horrendous quality.
Paul Varghese 2 years ago
help me, watching in 2017!
Jonathan Moore 2 years ago
Hey Matt (And Google) returns, 404 Page Not Found. I understand this video content may be old, but is there an alternate destination you can direct us to? Thank you in advance.
jfrd072891 2 years ago
Really? Sound quality is more important than substance to you? SMH.
宗寶洪 2 years ago
說明者就是導師,非常重要,這一段影片的使用說明,需要改進。最好留下可以問的連絡資訊。
Sweet Spot Video 2 years ago
A SERP for Starbucks today, in 2016, delivers a radically different result than presented here. Try it.
John Cooper 2 years ago
sweet 2007 :D.
Main Cat 2 years ago
it's NOT hard to record good audio without all that noise. Even a shotgun mic on the camera would be better than this-- Even last second recording, GOGGLE doesn't have the right gear ready??? Seriously
Leo M 2 years ago
Stop hatin' on the shitty quality peeps, it was spur of the moment, well presented, still informative for 2k16.
gitish chopra 3 years ago
Get your video and audio quality sorted, bro ! You represent one of the biggest brands on earth.
Renee' Finlay 3 years ago
Hi Matt/Google: Hope someone can help me. I have a site that's running WooCommerce and Yoast SEO plugin using Rich Snippets. Using Google Structured Data Tool tester see 1 error on all my products. Breadcrumbs specifically(The property breadcrumb is not recognized by Google for an object of type Product.). Can someone please tell me how to fix this error? thanks in advance.
RoyalCrestDrive 3 years ago
so windy in there. also, more importantly- WAY out of date.
BliteOG 3 years ago
Probably the biggest company in the Internet, can't even make a HD video with decent audio. WOW comon google!
Enes Celik 2 years ago
2007. Nobody had an HD-Camera in 2007, you moron.
杨帆 3 years ago
There are some noise in the video.
Alistair Vigier 3 years ago
The sound quality is terrible!
Tester Krishna 3 years ago
cached data is the data when google crawled my website last time as mentioned here. But some i feel that google crawled my webpages and they did not turn up to be cached. Is there any criteria for google crawling my web pages and not indexing them(cache)
LostInMySpace 3 years ago
[ Entered 2016 ] Please no more comments on the bad microphone sounds. Matt, at the last minute admitted they should just make a video on his presentation. Thank God he did, and was willing to share this with us. Good advise, so no more whinning!
Simon Clark 3 years ago
Sort out your damn microphone!
miguel espinoza 1 year ago
Sector público
miguel espinoza 1 year ago
Simon Clark que
Sam Khosroabadi 3 years ago
The sound sux!
Super Stranger 3 years ago
Спасибо что возвратили мне мой 2007 =)
Bert Stein 3 years ago
)))
Anthony Naze 3 years ago
Congratulations to the people who made it down here. Like if you are watching in 2015!
amorangada 3 years ago
omg the 1st google's video❤
Andrew Scott Music 4 years ago
Very helpful. Thanks Matt & Google.
Dave Jones 4 years ago
This is obsolete now
SpecOps Ferret 3 years ago
+Dave Jones Not obsolete as much as just outdated. The meta description and sitelinks he discusses are still very relevant.
Mickey Pash 4 years ago
+Dave Jones I would also like to know your opinion.
Cool Tony 4 years ago
Useful info. Thanks for sharing. TT
drew ostrowski 4 years ago
are you kidding me! stop jerking off with the microphone!  lamo!
codeWorld 4 years ago
An SEO expert is giving you free advice. on something filmed in 2007 on the spur of the moment. Try to keep a positive view.
ed lorens 4 years ago
Quality of this video is great on Webmaster side. but here on Youtube is very bad.  I agree with +Tom Gold. However video is excellent. Mutt is great. Clear presentation, lot of great information, Thank You very much.
Nicholas Maxwell 4 years ago
I agree on the sound problems. Other than that, it's very informative and easy to catch. Thanks :-)
Tom Gold 4 years ago
He might be great search engine optimization specialist but maybe he should look up google for video sound quality optimization ?
ymacake77 4 years ago
lol I know.  It's freaking terrible
McGavel1 5 years ago
Cool, thanks for sharing the info.
FamousOn Web 5 years ago
Thanks Matt Cuts to describe the additional information to us, regarding making our website information optimize and easy to understand.
hector villasano 5 years ago
eww the sound but thanks for the info!!!
Goustan BODIN 5 years ago
good stuff but that pesky sound ruins most of it
SwissVIP 5 years ago
This is really very cool, but Google: Please stop penetrating me with Google-Plus messages like Maybe you feel lonely. just cause I haven't added anyone to my Google Plus Account (I'm just not using it, but you seriously know why I got it. -.-)
Kai Hannulabacka 5 years ago
Hey Google engineers go to shop new microphone cable! Otherwise this is good stuff.
Wacko Bird 5 years ago
Why don't you guys have a little more respect for website owners, and let them decide when they want their ACTUAL page title to be shown and not something Google decided to name it. Ridiculous.
Mark Simko 5 years ago
They try to make it more useful for their users. Didn't you listen to the video?
Jose Camacho 5 years ago
Come on google, you can do better than that audio.
Robert Nuno 5 years ago
Very good info, but please reshoot. The Audio is very bad.
Spook SEO 5 years ago
Another great video and very informative. Great snippets have been neglected by other webmasters. Rich snippets not only increase page rankings, but they also expose organic search results, increase conversion rates and higher returns of investment.
bigdog8882 5 years ago
pretty good informative video except for all that air sound on the mike. Couldnt hardly make out some of the stuff he was saying, like the important stuff.
Daniël Visser 5 years ago
Omg the audio
nicetiga 5 years ago
If someone is doing SEO , it makes sense to know what people make mistakes with. especially commonly misspelled words. just my 2 cents.
yourgflikesit 5 years ago
Its not called a KOALA BEAR. Its just koala they aren't bears
Paul Alexander 6 years ago
Sound quality.. 0
FrostGaming 6 years ago
I wanna see it in Russian English please! :)
Erasmus of Paris 6 years ago
Thanks for this useful information that I got from the webmaster tool ;) You guys rocks!!
TerraReef Aquariums 6 years ago
w ww*google*co m/experimental appears to be a popularly typed URL as google chrome suggests it. 404 error code.
Jerry Hirsch 6 years ago
I often see my search term bold in the results. I click to open the page but a Ctl-F on the page tells me my term not found. This is troublesome. Suggestiions??
Anthony Phillips 6 years ago
Terrible sound.
canturgan 6 years ago
Google are too clever for their own good. I notice that Google and Starbucks are both tax evaders, are they connected?
Tina Reynolds 6 years ago
I stopped at the Comic Sans title.
donmx82 6 years ago
a better microphone wold however have been a good idea :)~
donmx82 6 years ago
google is amazing!
92idoo 6 years ago
Thanks for your answer. I cannot find it. Could you send me a link or tell me more details about how to find it? Thanks in advance.
BedStuyBro 6 years ago
I only came here to whine about the microphone.
Fletcher R 6 years ago
Seemed like good info but WHO WAS RUBBING THE HELL OUT OF THE MICROPHONE JESUS CHRIST
Mohamed El-Zalabany 6 years ago
This 2007 video is obsolete. Nothing from what he describes is still there in 2013. It's a waste of megabytes and should be deleted.
92idoo 6 years ago
Does anyone know if there is still a functionality like google. com / experimental as he says in 4:13? Searched for it but unfoundable, maybe on a new URL? Or does it no longer exist? Thanks in advance.
3Nex 6 years ago
5:26 he says a webmaster might have accidentally deleted his page and he can use Google's cached page to recover it. That is so retarded, who the hell would be so stupid. And yet, it happened to me once and that's exactly how i got it back, so thank you Google!
Ramamoorthy .S 6 years ago
Idiotha's buy a Mic first.
ConceptualViral 6 years ago
HOW did this make it onto google's channel? Great content, unlistenable production
Pino Carrola 6 years ago
really, its so annoying and disturbing the microphone thing
Online Classes 6 years ago
I am a new to blogging. You will be surprised to know that I made my blog in 2009 in one hour. After that my dashboard was missing and I thought I will do it latter. Now it is 2012 and I am struggling to get my dashboard. I am the owner of my website and it is saying you are not the owner of your blog. So I found after struggle reading pages and pages click here and their and going through various videos, it says to edit my blog with metatag and add in blog with HTML CODE. I dont know HTML.
Damon Libby 6 years ago
Really wish the person holding the camera knew how to stop touching the sound mike- it was very distracting from the poorly lit presentation.
jastro 6 years ago
Out of date on many fronts. Please address this Google.
mike ahuja 6 years ago
why do i hear wind.ur inside right
Martin Naylor 6 years ago
Way out of date! Note Book has gone and there is an error 404 screen message on google.com/experimental/
LRDMarketing 6 years ago
Great information. Where are more videos for web developers to maximize the effectiveness of their online presence? Thank Matt!
Byron qiu 6 years ago
Very good
Alip blog 6 years ago
blogonline2012.blogspot.com/2012/07/lakucom-belanja-online-murah-dan-aman.html
bleuflamenco 7 years ago
Worst. Audio. Ever.
Shailendra Mishra 7 years ago
Starbucks followed his suggestion immediately and changed its TITLE TAG :)
SunJoo Moon 7 years ago
Thanks Matt, easy to understand the key concepts in comfortable ways. SunJoo
omkgiggles 7 years ago
the good: Detailed, Easy to Understand, and Very Informative. GREAT EXPLANATION about SNIPPETS and MORE!! the bad: Hearing the constant hand brushing over or lightly touching the microphone (mouth piece) to this video was annoying. I barely made it to the end.
Jeremy Wood 7 years ago
Great talk track.
ananda ptah 7 years ago
HAHAHAHA your free advice is obviously used at Starbucks. Now the title tag is Starbucks Coffee Company and they rank no.2 after wikipedia for Coffee :D
Jose Gonzales 7 years ago
Does anyone double check the video quality. the noise is so annoying !
FloweyG 7 years ago
thank you so much :)
Dimitri Rytsk 8 years ago
Snippets or 'show more results' may cover half of the first Google page. That is not fair.
Michael Bhrad 8 years ago
Come on guys he gave a disclaimer, he's just visiting the Kirkland Office lol. Why the heck did Starbucks have the word Homepage in the single most important on page SEO component ? Good Stuff, but we haven't had any luck convincing some of our clients that Google doesn't have a fee for everything, we'll leave that stuff up to Yelp. Come visit us: @ Ensight Marketing com
Guy Tarel 8 years ago
billionaire can t make a f. good video!
xKurdi1 8 years ago
this sound quality sucks, mat cutts.
Camoranenzo 8 years ago
Next time google can borrow my camera for $6.99 per hour.
VanellaMusic 8 years ago
note this feature is gone now.
Peter DeeDee 8 years ago
i just can't watch this video till the end because of the. oh well it has already been said.
general010 8 years ago
Google’s mission is to organize the world‘s information and make it universally accessible and useful. But the audio explaining this in detail should sound like it was recorded in a wind tunnel. WOOT WOOT!
Milan Pintar 8 years ago
Matt consistently great and explaining how things work. This information is not just about ranking well with google but it's about how to make a better user experience, easier to find what the user is looking for. Google and good companies have the same goals.
MSSupport PrinceGeorge 8 years ago
The closed captioning was better on this blog. But you need a better mike. or whatever is interfering occasionally with the input device you are using here. Thanks for posting this Matt!
Dhamma Danan Ginathi! 8 years ago
Matt, If there's a spelling mistake in my website snippet, how do you tell the Googlebot to refresh the snippet? Thank you in advance.
Jeff Goodwin 9 years ago
very useful, but may i ask ? Is this still valid with Google today?
jd ferguson 9 years ago
god i wanted to watch this video but the constant movement of the microphone just killed it for me. how frustrating and annoying. clearly im not the only one who felt this way.
Eco Neato 9 years ago
What the hell is the matter with the audio? Can Google not afford a basic microphone that works???
danrt1 9 years ago
Really very useful information, but if google don´t have enough money to buy a microphone, ask for help, maybe we can give money or a microphone.